Senior Performance Marketing Manager

About the role

The Developer Akademie is seeking a data-driven Senior Performance Marketing Manager to lead growth and acquire qualified participants for their IT training programs. You will be responsible for the end-to-end performance funnel, managing a seven-figure marketing budget, and optimizing paid channels like Google Ads and Meta. This role requires a strategic thinker who is also capable of hands-on campaign execution and agency management.

Responsibilities

• Develop and execute cross-channel performance marketing strategies.
• Manage and optimize paid advertising campaigns on Google Ads and Meta.
• Analyze the marketing funnel to identify growth opportunities and improve lead quality, CPL, and conversion rates.
• Collaborate with the content and media team to develop creative campaign concepts and landing pages.
• Manage a seven-figure marketing budget in coordination with executive leadership.
• Challenge and oversee the work of external agency partners.

Required skills

• Performance Marketing
• Growth Marketing
• Lead Generation
• Google Ads
• Meta Ads
• Data Analysis
• Campaign Management

Nice to have

• AI tools

Qualifications

• At least 3 years of relevant professional experience in performance, growth, or digital marketing
• German language proficiency at C1 level or higher

Benefits

• Professional development budget
• 58 Euro mobility ticket
• EGYM Wellpass or monthly voucher
• Modern office space

About the Company

Developer Akademie is a growing startup in the e-learning sector that enables career changers to start a career in IT through practical online training. Their goal is to train the IT talent needed for Germany's digitalization.