Senior Digital Marketing Manager

About the role

You will drive digital growth in the DACH market by owning lead generation and pipeline contribution through performance marketing, SEO, and web asset optimization. This role combines strategic planning with hands-on execution, requiring you to leverage AI and data-driven insights to improve conversion and customer journey performance. You will collaborate cross-functionally to scale best practices across international markets.

Responsibilities

• Develop the digital marketing strategy for the DACH region and manage lead generation from reach to sales handover.
• Manage Paid Search, Paid Social, SEO, and GEO with a focus on lead quality and cost-effectiveness.
• Analyze the marketing funnel and customer journey to identify optimization opportunities and improve conversion paths.
• Own the continuous development of the website and digital touchpoints in collaboration with Content, Product Marketing, and Engineering teams.
• Establish a structured CRO and experimentation roadmap to ensure scalable improvements.
• Utilize AI and automation to enhance research, analysis, and marketing workflows.
• Share expertise with international marketing teams to develop and roll out scalable digital marketing standards and playbooks.

Required skills

• Digital Marketing
• SEO
• GEO
• Performance Marketing
• Marketing Automation
• Conversion Rate Optimization
• AI
• Lead Generation
• German
• English

Qualifications

• Several years of experience in digital marketing and managing digital growth initiatives

Benefits

• Flexible working
• Hybrid working
• 60 days workation per year in the EU
• 2 days social leave
• Company events
• Sports offers
• Corporate benefits
• Company pension scheme
• Childcare allowance
• EGYM Wellpass membership discount