Product Marketing Intern

About the role

As a Product Marketing Intern, you will be responsible for ensuring that new features reach the right target audience, from positioning to channel management and performance measurement. You will work closely with product, marketing, and design teams to communicate the value of features to families. This role offers the opportunity to take ownership of campaigns and content while gaining insights into product growth.

Responsibilities

• Plan launch campaigns and communicate the benefits of new features to target audiences.
• Develop feature positioning and translate it into communication across website, in-app, and CRM channels.
• Manage in-app community engagement and maintain a consistent brand voice.
• Create and manage content for features, including in-app stories and contests, using an editorial plan.
• Analyze campaign performance and impact to drive data-based improvements.
• Coordinate with product, marketing, and design teams to ensure campaign alignment and timing.

Required skills

• Product Management
• Marketing
• Data Analysis
• Content Creation
• Campaign Management

Qualifications

• Previous practical experience through internships or student jobs in marketing, product, or growth
• Fluent in German and English

Benefits

• Urban Sports Club subsidy
• Free breakfast and snacks
• Free drinks
• Exclusive mobile plan
• MacBook and equipment
• Team events

About the Company

Bling is a finance app for families that provides pocket money cards, savings features, and financial education.