Creative Performance Manager

About the role

The Creative Performance Manager is responsible for planning and managing the weekly creative output for Meta Ads. This role involves iterating on successful ads, writing scripts for various content formats, and analyzing performance metrics like Hook Rate and CPA to drive growth. The position requires a hands-on approach to production, from scripting and filming to briefing editors.

Responsibilities

• Plan and manage the weekly creative output for Meta Ads
• Derive iterations from winning ads by testing new hooks, formats, and angles
• Write scripts for founder content, UGC, and static ads and brief editors
• Plan and accompany filming sessions with founders
• Analyze performance metrics such as Hook Rate, Hold Rate, Outbound-CTR, and CPA
• Collaborate with creators and editors to maintain production speed
• Utilize AI tools for hook variations and content production

Required skills

• Meta Ads
• Direct Response
• Copywriting
• Video Production
• Data Analysis
• AI Tools

Qualifications

• Experience with Meta Ads in an agency, D2C brand, or content team
• Proven experience in e-commerce
• Native-level German language skills

Benefits

• Fixed salary plus performance-based bonus
• Direct access to ad account and performance data
• Direct collaboration with founders
• Training and AI solutions
• Flexible working hours
• Skinbro products

About the Company

Skinbro is a D2C brand creating personal care products for men, focusing on high-quality ingredients like coconut oil, activated charcoal, and olive oil. The company sells directly to over 100,000 customers and operates with a small team in Hamburg, utilizing modern AI tools and direct response marketing.