Marketing Analytics & Attribution Manager

About the role

ThinkMarkets is seeking a Marketing Analytics and Technology Manager to oversee the implementation and optimization of marketing technology solutions, data analysis, and revenue attribution. The role focuses on accurately measuring revenue generated from various marketing efforts and optimizing these channels for enhanced performance. The successful candidate will collaborate with marketing, finance, and product teams to gather actionable insights and develop strategies that enhance overall business outcomes.

Responsibilities

• Collect and analyze marketing data from various channels to evaluate campaign performance and customer behavior.
• Develop and maintain models for accurate revenue attribution across marketing touchpoints.
• Build and maintain dashboards to report on key performance indicators, conversion rates, and ROI.
• Develop and manage data layers for analytics tools like Google Tag Manager.
• Configure and integrate marketing technology tools to ensure seamless data flow and accurate reporting.
• Collaborate with marketing, sales, IT, and finance teams to optimize marketing technology systems and drive business performance.

Required skills

• Marketing attribution
• Google Analytics
• Mixpanel
• Google Tag Manager
• Data analysis
• Marketing technology
• CRM
• Data management

Qualifications

• Bachelor's degree in marketing, Data Science, Computer Science, or a related field

About the Company

ThinkMarkets is a global financial technology company, specializing in providing multi-asset trading solutions to thousands of clients around the world. With our flagship ThinkTrader platform, we make it available for our clients to trade the world 24-hours a day.