System Architect Lifecycle Marketing

About the role

The System Architect for Lifecycle Marketing will design and build a scalable, parameterised engine for full-funnel lifecycle programs across Creator, Enterprise, and Developer segments. This role involves defining data models and segmentation logic to replace manual campaign trees with automated, configurable systems. You will act as both architect and operator, collaborating with Product Marketing, Growth, and Data teams to drive onboarding, nurture, and ABM initiatives.

Responsibilities

• Architect a parameterised lifecycle system where new industries, segments, and languages are configuration, not new campaign trees
• Design and launch onboarding, nurture, and upsell campaigns across Creator, Enterprise, and Developer segments
• Prototype and ship your own integrations and logic
• Own lifecycle touchpoints across channels with clear, measurable goals
• Build multilingual nurture flows that scale globally
• Set up and manage robust A/B testing plans and track performance across the full funnel
• Own the reporting framework for lifecycle marketing and define success metrics
• Build ABM infrastructure for targeted, account-level nurture and retention programs
• Partner with the design and engineering teams to deploy campaigns that require light integration or tech support
• Bring structure and governance to lifecycle strategy including data hygiene, segmentation accuracy, and QA rigor

Required skills

• HubSpot
• Salesforce
• Lifecycle marketing
• Demand generation
• Marketing automation
• Lead scoring
• ABM
• Funnel metrics
• Data analysis

Nice to have

• AI-powered marketing workflows
• Product-led growth
• SQL
• Data querying

Benefits

• Annual discretionary professional development stipend
• Annual discretionary social travel stipend
• Annual company offsite
• Monthly co-working stipend

About the Company

ElevenLabs is an AI research and product company transforming how we interact with technology through human-like AI voice models. The company serves millions of users and thousands of businesses, ranging from startups to large enterprises, and is backed by prominent investors including Andreessen Horowitz, ICONIQ Growth, and Sequoia.