Marketing Manager (Strategy & Execution)

About the role

Computomics is seeking a Marketing Manager to develop and execute marketing strategies for their bioinformatics and AgTech solutions. The role involves conducting market research, driving lead generation, and managing digital marketing activities to support the company's growth. The ideal candidate will bridge the gap between complex scientific information and clear, compelling communication for diverse audiences.

Responsibilities

• Conduct market research and map the competitive landscape to identify customer needs and emerging trends
• Identify, evaluate and define new market opportunities and potential customer segments
• Develop the marketing strategy in close collaboration with the Commercial Director
• Drive inbound lead generation through targeted campaigns and content
• Plan, coordinate and execute digital marketing activities together with the marketing team
• Organize presence at conferences, trade shows and industry events
• Keep marketing materials current and aligned with brand and positioning
• Build and maintain relationships with industry networks, partners and communities

Required skills

• Market research
• Digital marketing
• Brand management
• Marketing automation
• Analytics platforms
• Web Content Management
• SEO
• Social Media
• Google Ads
• LinkedIn Ads
• Copywriting
• Graphic design
• Campaign performance
• Web analytics

Nice to have

• Biology
• Agriculture
• Food & beverage industry
• Remote care management

Qualifications

• Degree in Marketing, Business Administration or a related field
• 5+ years of combined technical and business experience in biotechnology, bioinformatics, life sciences, AgTech, or related fields

Benefits

• Flexible working hours
• Family-friendly workplace
• Ergonomic office furniture
• Continuous training
• In-house knowledge transfer
• Fresh fruit, sweets, coffee, tea and water
• JobRad bike-leasing
• Company events

About the Company

Computomics is a Bioinformatics Agtech company with a vision of contributing to a sustainable future through innovative AI solutions for plant breeding, food safety and food security. The company provides bioinformatics services for the analysis of NGS data of DNA and RNA for customers worldwide.