Product Marketing Lead - Trade

About the role

Consensys is seeking a strategic and data-informed Product Marketing Lead to own the positioning and growth of trading features within MetaMask. This role sits at the intersection of product strategy, go-to-market execution, and brand trust, requiring a candidate who can drive user adoption and retention across global markets. You will collaborate across product, growth, and brand teams to ensure every launch is anchored in insight and measurable impact.

Responsibilities

• Define and execute end-to-end GTM strategy for features within Trading across global markets.
• Partner with Product leads to shape roadmap priorities based on market insight and user behaviour.
• Lead product and feature launches, crafting narratives that resonate with crypto traders and holders.
• Drive lifecycle marketing initiatives that increase awareness, activation, and retention across Trading funnels.
• Collaborate with cross-functional teams to deliver integrated campaigns that connect product value to cultural relevance.
• Monitor performance with Data and Product teams to share learnings and refine GTM approaches.

Required skills

• Product Marketing
• Go-to-market strategy
• Lifecycle marketing
• Data analysis
• Web3
• DeFi
• Crypto

Nice to have

• Perps trading
• Prediction markets
• GTM for Asia audience

About the Company

Consensys is a leading blockchain and web3 software company founded in 2014 that builds products and infrastructure to enable users, developers, and institutions to participate in the decentralized web. The company is known for products like MetaMask and Linea, and operates as a globally distributed team of technologists and researchers.