Senior Digital Marketing Executive

About the role

The Senior Digital Marketing Executive will focus on driving user growth and supporting commercial revenue within the LiveScore Media Acquisition team. This role involves managing and scaling performance marketing campaigns across digital channels with a primary focus on app downloads. You will collaborate with cross-functional teams to turn growth plans into measurable campaigns while testing new acquisition tactics.

Responsibilities

• Manage and optimise performance marketing campaigns across app marketing, paid social, and display channels to drive user acquisition.
• Collaborate with brand and creative teams to produce, review, and deliver marketing assets that align with brand standards and drive conversions.
• Track and allocate digital marketing budgets across channels to meet commercial acquisition targets while maintaining spend efficiency.
• Set up and evaluate A/B and multivariate tests across creative assets, messaging, and landing pages to improve campaign performance.
• Analyse campaign data and conversion funnels to share clear, actionable performance reports with team leads and key stakeholders.
• Handle routine campaign financial administration, including raising purchase orders and processing invoices with internal finance teams.
• Ensure all digital advertising campaigns strictly comply with applicable industry regulations, territorial licensing guidelines, and age verification standards.
• Work collaboratively with external media partners, ad platforms, and creative agencies to coordinate campaign launches smoothly.
• Test and evaluate emerging digital marketing channels and audience targeting methods to support ongoing user growth.

Required skills

• Performance marketing
• Paid social
• Display advertising
• App marketing
• Conversion tracking
• Attribution models
• A/B testing

Nice to have

• Mobile Measurement Partners

Benefits

• Company Performance Bonus
• Private Healthcare Scheme
• Enhanced Family Leave
• Subsidised Gym Membership
• Annual Travel Card Loan
• Ride to Work Scheme
• Life Assurance
• Contributory Pension Plan
• Virgin Family offers

About the Company

LiveScore Group is the home of LiveScore, LiveScore Bet and Virgin Bet, converging the worlds of sports media and sports betting. The company focuses on innovation and excellence, maintaining a culture that values adaptability, teamwork, and a fan-driven approach.