Senior Digital Marketing Executive

About the role

This role sits within the Acquisition team to drive user growth and support commercial revenue across key markets. You will manage and scale performance marketing campaigns across digital channels with a primary focus on driving app downloads. The position involves working with cross-functional teams to turn growth plans into measurable campaigns that engage sports fans.

Responsibilities

• Manage and optimise performance marketing campaigns across app marketing, paid social, and display channels to drive user acquisition.
• Collaborate with brand and creative teams to produce, review, and deliver marketing assets that align with brand standards and drive conversions.
• Track and allocate digital marketing budgets across channels to meet commercial acquisition targets while maintaining spend efficiency.
• Set up and evaluate A/B and multivariate tests across creative assets, messaging, and landing pages to improve campaign performance.
• Analyse campaign data and conversion funnels to share clear, actionable performance reports with team leads and key stakeholders.
• Handle routine campaign financial administration, including raising purchase orders and processing invoices with internal finance teams.
• Ensure all digital advertising campaigns strictly comply with applicable industry regulations, territorial licensing guidelines, and age verification standards.
• Work collaboratively with external media partners, ad platforms, and creative agencies to coordinate campaign launches smoothly.
• Test and evaluate emerging digital marketing channels and audience targeting methods to support ongoing user growth.

Required skills

• Performance marketing
• App marketing
• Paid social
• Display advertising
• Conversion tracking
• Attribution models
• A/B testing
• Data analysis

Nice to have

• Mobile Measurement Partners

Benefits

• Company Performance Bonus
• Private Healthcare Scheme
• Enhanced Family Leave
• Subsidised Gym Membership
• Annual Travel Card Loan
• Ride to Work Scheme
• Life Assurance
• Contributory Pension Plan
• Virgin Family offers

About the Company

LiveScore Group is the home of three brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. The company operates an ecosystem that converges sports media and sports betting.