Head of Creation - Performance Marketing

About the role

As Head of Creation for Performance Marketing, you will lead the content and visual direction of social media campaigns. You will combine strategic creative direction with data-driven ad conception and modern workflows to maximize client account performance. This role involves integrating AI into production processes and developing the skills of the creative team.

Responsibilities

• Lead visual and content direction for high-performance ad setups and conversion-focused concept logic.
• Establish measurable quality standards for visuals, hooks, and video assets while managing iteration loops.
• Integrate generative AI solutions into production workflows and test new asset variations.
• Analyze team strengths, provide professional coaching, and act as a sparring partner for art direction.
• Support new business pitches with creative concepts and visual benchmarks.
• Develop cross-departmental guidelines to ensure consistent brand standards.

Required skills

• Performance Creative
• Social Ads
• Art Direction
• Video Ads
• Creative Strategy
• German
• English

Nice to have

• Generative AI
• Content Design

Qualifications

• Several years of experience in performance creative, design, and digital trends

Benefits

• 1,500 EUR upskilling budget
• Paid leave for seminars and conferences
• Flexible working hours
• Free massages
• Urban Sports Club membership
• Corporate benefits
• Meal allowance
• Job bike
• Job ticket

About the Company

trafficdesign GmbH is a Cologne-based agency recognized for its positive work culture and open communication. They work with well-known brands such as Katjes, funny-frisch, ültje, Scania, Bübchen, and JOOP!.