Marketing Manager

About the role

The Marketing Manager will play a key role in shaping the international brand presence for sera, Interpet, and Blagdon. This position involves developing and executing marketing campaigns, managing trade fairs, and creating content across digital and traditional channels. The role requires a creative professional to drive rebranding efforts and collaborate across departments to enhance product visibility.

Responsibilities

• Actively shape the rebranding of our brands and further develop their international brand identity
• Plan and independently implement international marketing measures, campaigns, and promotions
• Conceptualize, organize, and accompany trade fairs and events from planning to follow-up
• Create content for various channels including product texts, websites, catalogs, social media, newsletters, and videos
• Develop brochures, advertisements, and presentations in collaboration with the graphics team
• Work closely with product marketing, product development, sales, and e-commerce while managing budgets and timelines

Required skills

• Marketing
• Communication
• Digital Marketing
• Content Creation
• Project Management
• German
• English

Nice to have

• AI tools

Qualifications

• Degree or vocational training in Marketing, Communication, or Business Administration
• Equivalent practical experience

Benefits

• Flexible working hours
• Hybrid work options
• Individual professional development
• In-house video studio

About the Company

sera Werke Heimtierbedarf J. Ravnak GmbH & Co.KG is a medium-sized family business and a leading global provider of products for aquaristics, terraristics, and garden ponds. Founded in 1970, the company now employs around 200 people and integrates administration, research, and production at its headquarters in Heinsberg.