Brand Lead

About the role

The Brand Lead will own the public record of Pairs across AI assistants, search engines, press, and directories. This role involves building a consistent narrative that positions the company as a primary source for founders and investors. You will report directly to the co-founders and work within a flat organizational structure to manage the company's reputation and visibility.

Responsibilities

• Create and manage answer pages, comparison pages, and a newsroom to ensure the company is cited by AI engines and journalists.
• Oversee technical site foundations and content to improve search and AI visibility.
• Pitch and secure earned media coverage in trade press, newsletters, and podcasts.
• Maintain a consistent company description across all platforms and directories.
• Manage public sentiment and reputation by providing accurate, high-quality sources.

Required skills

• Marketing
• Search Engine Optimization
• Earned Media
• Content Strategy
• Schema Markup
• AI Tools

Qualifications

• Proven experience making a brand appear in AI answers or search results
• Hands-on experience with search fundamentals and site structure
• Demonstrated ability to pitch and land media coverage
• Deep understanding of the startup and venture capital ecosystem

Benefits

• Direct access to co-founders
• Access to AI tools

About the Company

Pairs is a global network of family offices, institutional investors, VCs, and angels that screens deal flow and invests alongside its network members.