Digital Marketing Specialist

About the role

Simplifier AG is seeking a Digital Marketing Specialist to join their team and contribute to the digitalization of tomorrow. The role involves developing and executing digital B2B campaigns across the customer journey, from awareness and traffic to conversion and lead nurturing. You will work in an inspiring environment that values curiosity, data-driven decision-making, and professional growth.

Responsibilities

• Plan, implement, and optimize digital B2B campaigns, particularly on LinkedIn.
• Develop landing pages while monitoring user journeys and conversion rates.
• Utilize marketing automation tools to develop campaigns, email sequences, and automated processes.
• Support the development of SEO strategies and optimize digital content.
• Experiment with AI in marketing to improve process efficiency and identify new use cases.

Required skills

• Digital Marketing
• B2B Marketing
• Paid Social
• LinkedIn Ads
• SEO
• Marketing Automation
• CRM
• Email Marketing
• Lead Generation
• Data Analysis
• German
• English

Nice to have

• SaaS
• IT industry experience
• HubSpot
• LinkedIn Campaign Manager
• AI-based marketing workflows

Qualifications

• Practical experience in digital marketing

Benefits

• Flexible work arrangements
• Workation
• E-bike leasing
• Company pension scheme
• Professional development
• Profit sharing

About the Company

Simplifier AG is a company focused on the digitalization of tomorrow, offering an inspiring work atmosphere and the opportunity to work with experts in the field.