Paid Social Specialist

About the role

As a Paid Social Specialist, you will be responsible for the strategy, setup, and analysis of paid social campaigns for various clients. You will translate client objectives into effective approaches for platforms like Meta, TikTok, and LinkedIn while advising on results and future optimizations. You will work independently within a team of media specialists, with opportunities to expand your knowledge into other advertising disciplines.

Responsibilities

• Translate media objectives into campaign strategies for platforms including Meta, TikTok, LinkedIn, Pinterest, Snapchat, and X.
• Set up, manage, and optimize campaigns while taking responsibility for daily performance.
• Analyze results and translate data into concrete improvements and advice.
• Create reports and presentations to discuss results with clients and colleagues.
• Advise clients on ongoing campaigns, new opportunities, and developments in social advertising.
• Monitor platform developments and assess their relevance for clients.
• Share knowledge with other media specialists during knowledge sessions.

Required skills

• Paid social
• Social advertising
• Campaign management
• Data analysis
• Dutch language

Nice to have

• Programmatic advertising
• SEA
• Agency experience

Qualifications

• Experience in a paid social role setting up and optimizing campaigns independently

Benefits

• Bonus scheme
• Pension scheme
• 24 vacation days
• 6 ATV days
• Travel allowance
• Company laptop
• Flexible working hours
• Internal and external training
• Daily lunch
• Sports facilities

About the Company

A media agency in Rotterdam where online and offline specialists collaborate on campaigns for various organizations and brands. The team maintains short communication lines and encourages active knowledge sharing across different media channels.