Senior Marketing Manager

About the role

The Senior Marketing Manager will develop and execute marketing campaigns from initial concept to evaluation, focusing on lead generation and brand positioning. This role involves managing performance marketing, tracking, and marketing automation while serving as a strategic sparring partner for the digital marketing team. The goal is to ensure the company is positioned as a strong brand and that the sales team is consistently supplied with qualified leads.

Responsibilities

• Position the digital agency strategically in the market and develop target-group-oriented value propositions.
• Conceive and manage lead funnels and optimize paid campaigns across Google Ads, Meta, and LinkedIn.
• Develop tracking taxonomies and build reports to measure campaign effectiveness and attribution.
• Plan and execute cross-channel campaigns including SEA, social media, newsletters, and events.
• Develop automated customer journeys and manage email campaigns using CRM tools.
• Provide professional guidance and constructive feedback to the digital marketing team.

Required skills

• B2B Marketing
• Performance Marketing
• Marketing Automation
• Web Analytics
• Content Development
• Campaign Management
• Google Ads
• Meta Business Suite
• Google Analytics
• Brevo
• Close CRM
• Canva

Nice to have

• Team Leadership
• Coaching
• Mentoring

Qualifications

• Degree in Marketing, Communication, Economics or a comparable qualification

Benefits

• Structured onboarding
• Remote work options
• AI tool licenses
• Company pension scheme
• Hansefit membership or Spendit Card
• 30 days annual leave
• Jobticket
• JobRad

About the Company

The avenit Group has been supporting companies in preparing for the digital future since 1995. Combining long-standing digital expertise with modern AI technology, the company provides tailored solutions for sustainable success with a team of 60 employees.