Healthtech 1
Founding Performance Marketer
£50,000 – £70,0005–7 yearsHybrid
- Marketing
- Stratford
- Full time
- Today
About the role
We are looking for a founding performance marketer to take our paid search efforts into an excellent patient acquisition engine and build out our next paid channels. You will own our entire Google Ads account, manage bidding strategy and budget allocation, and work directly with our product and engineering teams to optimize the full user journey from impression to booked appointment. This is a founding role focused on driving growth for our patient registration and booking software.
Responsibilities
- Manage the entire Google Ads account including Search, Performance Max, Demand Gen, and AI Max campaigns.
- Develop and execute a rigorous experimentation programme covering bidding, audiences, ads, assets, and landing pages.
- Define keyword and search term strategy including expansion, negatives, and match types.
- Collaborate with engineers and product teams to optimize landing pages and the booking flow for conversion.
- Implement privacy-safe measurement, conversion tracking, and attribution that meets health-data standards.
- Research and launch new paid channels such as Microsoft Ads and emerging AI search platforms.
Required skills
- PPC
- Google Ads
- Bidding strategy
- Conversion tracking
- Data analysis
- User journey optimization
Nice to have
- SQL
- Microsoft Ads
- Healthcare marketing
- Finance marketing
Qualifications
- 5–7 years of hands-on PPC experience
- Experience managing accounts with £500k+ in annual spend
Benefits
- Founding-level equity
- Homemade breakfast and lunch in office
- Learning budget
- Health and fitness budget
- Paid volunteer days
- Mental health leave
- Fertility leave
- Pension scheme
- Local living benefit
- Childcare contribution
About the Company
Healthtech 1 is a Y Combinator-backed startup on a mission to fix the NHS by creating technology that makes healthcare accessible. We operate from within a working GP practice in East London and are building the front door of UK healthcare to make appointments transparent and instantly bookable.