Business Analyst

About the role

The Business Analyst will play a pivotal role in driving customer profitability, improving gross margins, and optimizing cost structures. You will work closely with cross-functional teams to turn complex financial data into insights that influence revenue growth, pricing strategies, and operational efficiency. The role is focused on building an analytical culture that empowers team members to harness data for smarter decision-making.

Responsibilities

• Evaluate pricing initiatives and commercial strategies, modeling scenarios to help optimize revenue generation and measure business impact.
• Analyze key drivers of customer profitability, margins, and cost of sales to highlight opportunities for efficiency, cost reduction, and growth.
• Perform in-depth analytical work to uncover trends, translating complex datasets into clear, practical recommendations.
• Partner with Data Engineering and analytics teams to define requirements and ensure efficient data models are built for commercial and financial reporting.
• Build, maintain, and enhance BI dashboards and visualisations to ensure critical metrics remain visible, accurate, and actionable across teams.
• Work alongside stakeholders across Finance, Product, Go-To-Market, and Operations to translate analytical insights into action and track their long-term impact.
• Advocate for data-informed decision-making across the business, helping refine analytical processes and improving data accuracy over time.

Required skills

• SQL
• Google Sheets
• BI dashboards
• Data analysis
• Business analysis

Nice to have

• Finance
• Pricing analysis
• Margin analysis
• Payments
• Omni
• Tableau
• Looker
• Power BI

Benefits

• Unlimited holidays
• 4 months paid family leave
• Annual learning fund
• Internal and external training

About the Company

Paddle offers digital product companies a completely different approach to their payment infrastructure by acting as a Merchant of Record. Backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North, the company serves over 6000 software sellers in 245 territories globally.