Freelance Paid Search Strategist Japanese - English

About the role

Brafton is seeking a freelance Paid Search Strategist to manage and optimize Google Ads campaigns for Japanese audiences. The role involves translating and adapting ad copy, conducting keyword research, and providing strategic recommendations to drive performance. You will collaborate asynchronously with English-speaking teams to ensure campaigns align with global PPC frameworks.

Responsibilities

• Translate and adapt ad copy for Japanese audiences while maintaining brand tone and cultural nuance.
• Manage Google Ads campaigns including Search, Performance Max, and Display.
• Conduct local keyword research and analyze search term reports to inform optimizations.
• Provide strategic recommendations on targeting, ad structure, and messaging.
• Prepare regional performance reports and insights for global stakeholders.

Required skills

• Google Ads
• Japanese language
• English language
• Paid media
• Keyword research
• Performance reporting
• B2B marketing

Nice to have

• NAVER ads
• Korean language

Qualifications

• 2-3 years of experience in paid media
• Experience with international campaign management

About the Company

Brafton is a leading content marketing firm with offices in Boston, London, Toronto, and Sydney that creates result-focused strategies to drive SEO, social engagement, and leads.