Growth Manager

About the role

Yubo is seeking a Growth Manager to join our international team and help scale our social discovery app for Gen Z. You will manage performance marketing budgets, optimize acquisition channels, and collaborate with creative, product, and data teams to drive growth. This role requires a data-driven mindset and a deep understanding of Gen Z culture to help us shape the future of online social interactions.

Responsibilities

• Manage and optimize performance marketing budgets across programmatic networks and emerging platforms.
• Collaborate with the creative team to ideate, produce, and scale concepts that resonate with Gen Z.
• Support a multi-channel strategy combining paid and brand marketing to drive organic and referral loops.
• Partner with Product, Data, and Engineering to optimize funnels and build A/B testing processes.
• Stay ahead of privacy and adtech trends such as SKAN and AdAttributionKit.

Required skills

• Growth Marketing
• User Acquisition
• Performance Marketing
• B2C
• Martech stack
• MMP
• SDK implementation
• A/B testing

Nice to have

• Programmatic advertising
• ASO
• Lifecycle marketing
• AI tools
• Automation

Qualifications

• Experience in growth marketing or user acquisition for a B2C consumer app
• Experience or strong connection with the US market

Benefits

• Equity
• Health insurance
• Parental leave
• Childcare support
• Wellness programs
• Sports classes

About the Company

Yubo is the Social Discovery app designed to help users make new friends and hang out online. By eliminating likes and follows, the platform empowers users to create genuine connections and show up as their true selves.