Werkstudent Brand & Employer Branding

About the role

You will work at the intersection of Marketing and HR to help shape the employer brand of the Eberhardt Service Group. This role involves creating content for social media, supporting social recruiting campaigns, and maintaining career profiles to make the company culture visible. You will contribute to real projects and gain hands-on experience in brand relaunch and internal communication strategies.

Responsibilities

• Support the brand relaunch from an employer branding perspective to ensure consistent positioning and communication.
• Create employer branding content for social media channels including text, image, and video.
• Assist in the setup and optimization of social recruiting campaigns on LinkedIn and Meta.
• Maintain content on the career website and manage employer profiles on job portals like LinkedIn and kununu.
• Support the development of corporate culture through events, internal communication, and the rollout of company values.

Required skills

• Employer Branding
• Marketing
• Content Creation
• Social Media Management
• Campaign Management
• Microsoft Office
• German

Nice to have

• Marketing Analytics
• A/B-Testing
• Claude
• Canva
• WordPress

Qualifications

• Enrolled student in Business Administration with a focus on Marketing or HR, Marketing or Communication Management, Media or Communication Science, Psychology, or a comparable field.

Benefits

• Fair compensation
• Central office location

About the Company

The Eberhardt Service Group is currently undergoing a company-wide repositioning and brand relaunch.