Senior B2B Marketer

About the role

Zelara.ai is seeking a senior freelance marketer to drive demand generation and pipeline growth. You will work closely with the founders and growth lead to build a content engine and execute marketing initiatives that resonate with CRM and lifecycle marketing leaders at enterprise B2C companies. This role requires a hands-on approach to content creation, experimentation, and leveraging AI tools to generate measurable pipeline value.

Responsibilities

• Grow marketing-sourced pipeline across necessary growth channels
• Build the company's content engine including LinkedIn presence, blog, and lead magnets
• Build reach through newsletters, podcasts, and communities relevant to the target audience
• Turn customer results into compelling sales stories
• Utilize AI systems for research, writing, and creative production

Required skills

• B2B demand generation
• Content creation
• GTM
• SaaS marketing
• AI-native workflows

Nice to have

• Martech experience
• CRM vendor experience
• Audience building
• Event management
• Podcast production
• German language

Qualifications

• Strong track record in B2B demand generation
• Experience building a successful marketing program from zero
• Fluency in English

Benefits

• Long-term freelance engagement
• Direct collaboration with founders
• AI-native working environment

About the Company

Zelara is an agentic lifecycle marketing platform that replaces static journeys and manual segmentation with a system that creates content and learns from every interaction. Backed by top-tier VCs, the company serves enterprise customers and has demonstrated significant activation and reactivation results for major clients.