Senior Demand Generation Manager

About the role

This is a high-impact role responsible for the strategy and execution of demand generation at NetBox Labs. You will drive pipeline through integrated campaigns, account-based marketing, email nurture, and website optimization while collaborating closely with Sales and Product Marketing. The role requires a strategic thinker who can manage multiple programs simultaneously and focus on measurable pipeline contribution.

Responsibilities

• Design, execute, and optimize multi-channel demand generation campaigns across the full funnel.
• Build and scale an account-based marketing program targeting enterprise accounts in partnership with Sales.
• Own the end-to-end email nurture strategy across audience segments and improve conversion through testing.
• Partner with marketing colleagues to develop organic social media strategy focused on LinkedIn.
• Manage website updates, campaign landing pages, and conversion optimization projects with agency partners.
• Partner with Product Marketing on campaign messaging and asset development.
• Track, report, and iterate on pipeline contribution performance.

Required skills

• B2B demand generation
• SaaS
• Account-based marketing
• Marketing automation
• HubSpot
• CRM
• Data analysis
• Conversion optimization
• Web copy

Nice to have

• Technical audience marketing
• Open-source communities
• Product-led growth
• AI tools

Qualifications

• 6+ years of B2B demand generation experience
• Experience in a high-growth startup or scale-up environment

About the Company

NetBox Labs helps companies build and manage complex networks by delivering open, composable products. As the commercial steward of open source NetBox and Orb, the company is backed by investors including Notable Capital, IBM, and Salesforce Ventures.