TikTok Shop & Social Commerce Manager

About the role

The TikTok Shop & Social Commerce Manager will take end-to-end responsibility for managing and optimizing client TikTok Shops to drive performance and growth. You will analyze shop performance, optimize product listings, and develop strategies to increase conversion rates and revenue. This role involves working in a multi-brand setup, coordinating with internal teams and clients to scale influencer marketing campaigns.

Responsibilities

• Manage and optimize client TikTok Shops from status quo analysis to implementation.
• Steer shops based on performance KPIs such as revenue, conversion rate, and average order value.
• Optimize product listings, shop structure, and product presentation to increase visibility and sales.
• Develop performance-oriented shop and campaign strategies aligned with client goals.
• Analyze performance data to derive optimizations and present recommendations to clients.
• Test new formats, offers, and platform features to identify growth potential.
• Support the development of creator and affiliate programs and activations.
• Coordinate multi-brand campaigns across internal teams and clients.

Required skills

• TikTok Shop
• Social Commerce
• E-commerce
• Performance Marketing
• Creator Marketing
• Affiliate Marketing
• Data Analysis
• KPI Management

Qualifications

• Experience in TikTok Shop, Social Commerce, E-commerce, or Performance Marketing
• Experience with creator or affiliate marketing
• Fluency in German and English

About the Company

Visca Marketing is an agency that focuses on influencer marketing as a performance and growth channel, scaling campaigns based on ROAS, revenue, and impact.