Director, Product & Segment Marketing Manager

About the role

NetDocuments is seeking a Director, Product & Segment Marketing to lead and scale the product marketing function across key customer segments including law firms and corporate legal departments. This leadership role involves developing go-to-market strategies, competitive positioning, and segment-specific messaging while managing a team of product marketers. The successful candidate will sit at the intersection of product and segment marketing to drive growth and adoption of legal technology solutions.

Responsibilities

• Define and execute differentiated go-to-market strategies for various customer segments.
• Own the creation of value propositions, messaging frameworks, and positioning statements for the product portfolio.
• Lead competitive intelligence efforts and conduct win-loss analyses across all segments.
• Support the sales organization by developing briefing documents, battle cards, and training materials.
• Drive launch and go-to-market strategies in collaboration with product management and sales teams.
• Guide, mentor, and develop a team of product marketers to foster a high-performance culture.

Required skills

• Product Marketing
• Segment Marketing
• B2B SaaS
• Go-to-market strategy
• Team leadership
• Legal Technology

Nice to have

• AI-powered product marketing
• Cloud platform marketing
• Legal operations
• eDiscovery
• Public sector marketing

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field
• MBA or JD

About the Company

NetDocuments is a trusted intelligent document management platform for legal professionals, known for building technology that helps organizations work smarter and collaborate more effectively. The company is recognized for its collaborative, inclusive culture and has been named a top workplace multiple times.