Customer Marketer

About the role

The Customer Marketer acts as the voice of the customer within Alan, turning market and field insights into clear narratives and scalable programs. This role focuses on improving customer adoption, commercial effectiveness, and business growth by collaborating across Sales, Customer Success, and Product teams. You will independently own workstreams from diagnosis to rollout, defining metrics to measure impact and iterating based on results.

Responsibilities

• Turn customer and market insight into positioning, messaging, and narratives.
• Help commercial teams communicate and adopt the value proposition.
• Design customer or segment go-to-market programmes.
• Support rollout, adoption, and feedback loops across teams or markets.
• Bring field signals back into Marketing, Product, and business decisions.
• Turn customer discovery and market monitoring into actionable recommendations.
• Scale useful assets, programmes, and ways of working across markets and segments.

Required skills

• Customer Marketing
• Go-to-market strategy
• Stakeholder management
• Marketing

About the Company

Alan is a health insurance company that integrates insurance, prevention, and care into a single user experience. The company partners with over 40,000 companies and serves more than 1 million members, aiming to build a new standard in prevention insurance.