Digital Experience & Website Lead

About the role

Flagstone is seeking a senior digital experience leader to own the strategic redesign and relaunch of its public-facing website. This role will lead a cross-functional squad across product, UX, data, engineering, and marketing to deliver a commercial and brand-critical asset. The successful candidate will manage the programme end-to-end, defining the strategic direction and operating model for future conversion rate optimisation.

Responsibilities

• Own the strategy, commercial roadmap and outcomes for the website redesign and relaunch.
• Lead the cross-functional Website squad, setting priorities and unblocking the team.
• Design and run the end-to-end programme, sequencing dependencies across multiple departments.
• Define the strategic direction for site structure, customer journeys, and conversion approach.
• Represent the website programme to senior stakeholders.
• Set standards and guardrails for experimentation, CRO, and iterative improvement.
• Manage risk and trade-offs across commercial, technical, brand, and customer experience domains.
• Coach and line manage Product managers within the squad.

Required skills

• Conversion Rate Optimisation
• Product Analytics
• Stakeholder Management
• Cross-functional Leadership
• CMS
• Digital Strategy

Nice to have

• Fintech
• Agile
• VWO
• Umbraco

Benefits

• Competitive bonus scheme
• Flexible benefits budget
• Salary sacrifice options
• Around the World scheme
• Mental wellbeing support
• Personal development budget
• Private health care
• Medical cash plan
• Life insurance
• Matched pension contributions

About the Company

Flagstone is an online savings platform that helps individuals, businesses, and charities manage, protect, and grow their cash. The company prides itself on a collaborative culture that values kindness, respect, and growth.