Senior Performance Marketing Manager

About the role

As a Performance Marketing Manager, you will actively shape the future of data-driven marketing by managing complex paid media projects from strategy to execution. You will provide strategic consulting, oversee tracking setups, and manage a dedicated client portfolio. You will work within a collaborative group of agencies, leveraging AI tools to drive performance across various platforms.

Responsibilities

• Manage and advise a dedicated client portfolio independently.
• Develop paid media concepts, market analyses, and account audits across Google and Social Ads.
• Build and optimize cross-platform accounts across the entire funnel, including Google and Meta.
• Steer platform automation using Smart Bidding and AI-driven features.
• Oversee the conceptualization and development of tracking setups, including Consent Mode and CAPI.
• Present strategies and concepts to clients and conduct in-house training sessions.
• Mentor working students and trainees.

Required skills

• SEA
• PPC
• Google Ads
• Microsoft Advertising
• Performance Max
• Demand Gen
• Smart Bidding
• Google Merchant Center
• Channable
• Channelpilot
• MS Office
• German

Nice to have

• Meta Ads
• LinkedIn Ads
• TikTok Ads
• Pinterest Ads
• GA4
• Consent Mode
• Server-side tracking
• English

Qualifications

• Several years of professional experience in SEA/PPC
• Proven success in account management

Benefits

• Flexible working hours
• Workations
• Individual professional development
• Company pension scheme
• JobRad
• Corporate benefits
• WorkLifePortal

About the Company

MAI is a strong group of eight agencies located in Hamburg, Berlin, Paderborn, Cologne, Augsburg, Munich, and Vienna, connected by shared goals and cross-location collaboration.