Senior CRM Manager

About the role

Kleines Kraftwerk is seeking a Senior CRM Manager to transform their CRM from a secondary channel into a primary growth driver. You will be responsible for building the CRM and lifecycle strategy from the ground up, including segmentation, automated flows, and performance reporting. This role offers significant ownership and the opportunity to shape CRM processes within a fast-growing renewable energy startup.

Responsibilities

• Build and develop CRM and lifecycle strategies, processes, and tools from scratch.
• Design and optimize automated customer journeys in Klaviyo, including welcome, post-purchase, cross-selling, and win-back flows.
• Segment leads and customers based on behavior, interests, and lifecycle phase.
• Manage CRM campaigns, including timing, content, and cross-functional coordination.
• Establish a test-and-learn culture using A/B testing to optimize CRM measures.
• Monitor CRM performance using KPIs and reporting to drive business impact.
• Ensure data quality and compliance with GDPR standards.

Required skills

• CRM
• Lifecycle Marketing
• Klaviyo
• E-Commerce
• Data Analysis
• A/B Testing
• Customer Segmentation
• GDPR

Nice to have

• D2C
• Retention Marketing
• Loyalty Programs
• Referral Programs

Qualifications

• 4+ years of experience in CRM, lifecycle, or retention marketing
• Experience in an E-Commerce or D2C environment
• Proven track record of building or significantly developing a CRM function

Benefits

• Flexible working hours
• 2 days home office per week
• 28 days of vacation
• 5 days of workation per year
• Birthday off
• Wellpass subsidy
• Company pension scheme
• Employee product discounts

About the Company

Kleines Kraftwerk is an ambitious startup in the renewable energy sector with a mission to make sustainable energy accessible to everyone. The company has experienced strong growth over the past three years and fosters a culture of flat hierarchies, short decision-making paths, and high individual responsibility.