Senior CRM Manager

About the role

As a Senior CRM Manager, you will transform CRM from a secondary channel into a primary growth driver for our company. You will be responsible for building our CRM and lifecycle strategy from the ground up, including segmentation, automated customer journeys, and performance reporting. This role offers significant ownership and the opportunity to shape our retention programs in a fast-growing environment.

Responsibilities

• Build and develop CRM and lifecycle strategies, processes, and structures from scratch.
• Design and optimize automated customer journeys in Klaviyo, including welcome, post-purchase, cross-selling, and win-back flows.
• Segment leads and customers based on behavior and interests to enable targeted communication.
• Manage CRM campaigns, including timing, content, and cross-departmental coordination.
• Establish a test-and-learn culture using A/B testing to continuously improve CRM performance.
• Monitor CRM KPIs and report on business impact to derive actionable insights.
• Ensure data quality and compliance with GDPR standards.

Required skills

• CRM
• Lifecycle Marketing
• Klaviyo
• Data Analysis
• Segmentation
• A/B Testing
• E-commerce
• D2C
• German

Qualifications

• 4+ years of experience in CRM, lifecycle, or retention marketing
• Experience in building or significantly developing a CRM function

Benefits

• Flexible working hours
• 2 days home office per week
• 28 days vacation
• 5 days workation per year
• Birthday off
• Wellpass subsidy
• Company pension scheme
• Employee product discounts

About the Company

Kleines Kraftwerk is an ambitious start-up in the renewable energy sector with a mission to make sustainable energy accessible to everyone. We have experienced strong growth over the past three years and offer a dynamic environment with flat hierarchies and short decision-making paths.