Content Manager SEO/GEO

About the role

As a Content Manager, you will be responsible for the content and data-driven development of our Amazon presence. You will combine creative content expertise with a strong sense for target groups, search behavior, and measurable performance to ensure our products are effectively presented and optimized. You will work closely with the e-commerce, graphics, and product management teams to drive our brand strategy forward.

Responsibilities

• Develop content concepts for our Amazon presence including product detail pages and A+ content.
• Optimize content for SEO and GEO using keyword research and tools like Seller Central.
• Analyze e-commerce KPIs, sales figures, and customer feedback to derive optimization measures.
• Manage and continuously develop the Amazon Brand Store to enhance the customer journey.
• Design and evaluate A/B tests for text and visual content to improve performance.
• Coordinate with cross-functional teams to ensure consistent and high-performing product presentations.

Required skills

• Amazon Seller Central
• E-commerce
• Online Marketing
• Marketplace Management
• Product data maintenance
• Amazon SEO
• Keyword research
• A/B testing
• Customer journey analysis
• AI tools

Nice to have

• Helium 10

Qualifications

• 3-5 years of practical experience in e-commerce, online marketing, marketplace management, or product data maintenance

Benefits

• Flexible working hours
• Home-office options
• Travel allowance for public transport
• Tax-free benefit card
• Free beverages

About the Company

Häfft-Verlag is a dynamic and growing company where you can actively shape the e-commerce strategy and contribute to long-term success.