Senior Performance Consultant - Paid Social

About the role

The Performance Consultant develops full-funnel digital campaign strategies with a focus on Paid Social platforms like Meta, TikTok, LinkedIn, and YouTube. This role involves planning media mixes, managing high-budget campaigns, and integrating programmatic, SEA, and AI-driven advertising environments. The consultant acts as a central point of contact for clients, ensuring data accuracy and delivering clear, performance-driven insights.

Responsibilities

• Develop full-funnel digital campaign strategies across multiple platforms.
• Plan media mixes and allocate budgets to meet client business objectives.
• Manage, optimize, and execute campaigns with high six-figure budgets.
• Integrate creator and influencer content into paid advertising formats.
• Plan and manage app campaigns from installation to conversion.
• Ensure accurate tracking and measurement using CAPI, server-side tracking, and GA4.
• Present campaign results and strategic recommendations to clients.

Required skills

• Paid Social
• Performance Marketing
• Social Media Advertising
• Meta Business Manager
• TikTok Ads
• LinkedIn Ads
• SEA
• Programmatic
• GA4
• Looker Studio
• German
• English

Nice to have

• App Campaigns
• AppsFlyer
• Adjust
• Generative Engine Advertising
• Conversions API
• Server-side tracking

Qualifications

• Professional experience in digital performance marketing with a focus on social media advertising
• Experience in an agency or performance-oriented company

Benefits

• Sachbezugskarte
• Wellpass
• Deutschland-Ticket
• Company events
• Team events
• Individual coaching
• Professional training seminars

About the Company

LOBECO works with high-class clients and global brands across the business, public sector, FMCG, and sports industries. The company maintains an open culture with flat hierarchies and international offices in Switzerland and China.