Senior Performance Consultant - Paid Social

About the role

The Performance Consultant will develop full-funnel digital campaign strategies with a focus on Meta, TikTok, LinkedIn, and YouTube. The role involves planning media mixes, managing high-budget campaigns, and integrating creator content into paid placements. You will act as the primary contact for clients, ensuring data accuracy and providing strategic recommendations based on performance analysis.

Responsibilities

• Develop and execute full-funnel digital campaign strategies across multiple platforms.
• Manage and optimize high-budget campaigns including audience setups, A/B testing, and bidding strategies.
• Integrate creator and influencer content into paid advertising formats like Partnership Ads and Spark Ads.
• Plan and execute app campaigns from installation to conversion.
• Ensure accurate tracking and measurement using tools like GA4, Conversions API, and server-side tracking.
• Present strategic insights and campaign results to clients.
• Proactively test new ad formats, platforms, and AI-driven advertising environments.

Required skills

• Paid Social
• Performance Marketing
• Social Media Advertising
• Meta Business Manager
• TikTok Ads
• LinkedIn Ads
• SEA
• Programmatic Advertising
• GA4
• Looker Studio
• German
• English

Nice to have

• Google Ads
• Microsoft Ads
• DV360
• The Trade Desk
• App Campaigns
• AppsFlyer
• Adjust
• Conversions API
• Server-side tracking

Qualifications

• Professional experience in digital performance marketing with a focus on social media advertising
• Experience in an agency or performance-oriented company

Benefits

• Individual coaching
• Professional seminars
• Sachbezugskarte
• Wellpass
• Deutschland-Ticket
• Company events
• Team events

About the Company

LOBECO works with high-profile clients and global brands across the economy, public sector, FMCG, and sports industries. The company fosters an open culture with flat hierarchies, fast decision-making, and international exchange opportunities with offices in Switzerland and China.