Content marketing lead

About the role

Canonical is seeking an outstanding content marketing lead to manage a team of writers and strategists while elevating the company's brand positioning. The role involves developing and executing a content strategy that aligns with business objectives, SEO, and brand standards. The successful candidate will be metrics-driven, highly organized, and skilled at team development and cross-functional collaboration.

Responsibilities

• Develop and execute a content marketing strategy that aligns with business goals, SEO and brand.
• Manage the content calendar end to end, ensuring content is efficiently produced with minimum friction and process clarity.
• Ensure content quality, consistency and brand alignment in everything produced.
• Collaborate with web and growth engineering teams to optimize content for search and AI engines.
• Supervise quarterly content planning sessions and work closely with content specialists, product management and marketing.
• Monitor and report on KPIs for the content program and use analytics tools to identify improvement opportunities.
• Align messaging to ensure integrated campaign support across channels.

Required skills

• Content marketing
• Team leadership
• SEO
• GEO
• Project management
• Content strategy
• Analytics

Qualifications

• Bachelor’s degree in marketing, communications or a relevant discipline

Benefits

• Personal learning and development budget
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• Travel opportunities

About the Company

Canonical is a pioneering tech firm at the forefront of the global move to open source and the publisher of Ubuntu. The company is founder-led, profitable, and operates as a global distributed organization with over 1200 colleagues in more than 75 countries.