Content marketing lead

About the role

Canonical is seeking an outstanding content marketing lead to manage a team of writers and content strategists while elevating the company's brand positioning. The role involves developing and executing a content strategy that aligns with business objectives, SEO, and brand standards. The successful candidate will be metrics-driven, highly organized, and skilled at team development and cross-functional collaboration.

Responsibilities

• Develop and execute a content marketing strategy that aligns with our business goals, SEO and brand.
• Manage our content calendar end to end, ensuring content is efficiently produced with minimum friction and process clarity.
• Ensure content quality, consistency and brand alignment in everything we produce.
• Collaborate with our web and growth engineering teams to optimize content for search and AI engines, building on proven SEO or GEO expertise.
• Supervise quarterly content planning sessions and work closely with content specialists, product management and marketing to optimize content plans.
• Monitor and report on KPIs for our content program and use analytics tools to identify improvement opportunities.
• Align messaging to ensure integrated campaign support across channels, working closely with our marketing, product and brand teams.

Required skills

• Content marketing
• Team leadership
• SEO
• GEO
• Project management
• Content strategy
• KPI monitoring

Nice to have

• Automation
• Capacity planning

Qualifications

• Bachelor’s degree in marketing, communications or a relevant discipline

Benefits

• Personal learning and development budget
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• Travel opportunities

About the Company

Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open-source projects and the platform for AI, IoT, and the cloud, we are changing the world of software.