Product Marketing Lead

About the role

The Product Marketing Lead will own the end-to-end product marketing function, focusing on sales enablement, module marketing, and customer expansion. This role involves developing positioning and messaging for health system executive buyers, creating sales collateral, and partnering with cross-functional teams to drive deal progression and renewals. As the first dedicated product marketer, the individual will establish standards and systems to support the company's mission of improving patient outcomes through AI-driven clinical insights.

Responsibilities

• Own the core sales content library including decks, white papers, and collateral.
• Develop tailored content for late-stage opportunities to help advance or close deals.
• Maintain competitive intelligence and battlecards to support the sales team.
• Develop positioning and messaging by module and lead go-to-market strategies for new launches.
• Partner with Client Success on expansion messaging and executive-level communications.
• Translate clinical and technical capabilities into business cases for C-suite stakeholders.

Required skills

• Product Marketing
• Healthcare Technology
• Sales Enablement
• Go-to-market Strategy
• Content Creation
• Competitive Intelligence
• B2B Marketing

Nice to have

• Clinical AI
• Clinical Decision Support
• Customer Marketing
• Mentoring

Qualifications

• Bachelor's degree

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Short-term disability
• Long-term disability
• 401(k)
• Mental health support
• Paid time off
• Home office stipend

About the Company

Bayesian Health is a mission-driven startup focused on improving patient outcomes by empowering clinicians with real-time data insights. The company is backed by top-tier investors and has been recognized for its innovative AI tools in healthcare.