Brand & Social Lead

About the role

Kittl is seeking a Brand & Social Lead to define and codify the company's voice and tone while driving brand awareness among small business founders. This role involves creating bold campaigns, activations, and narratives that differentiate the brand in a growth-led environment. You will work closely with the design lead to ensure brand consistency across all touchpoints.

Responsibilities

• Define and codify Kittl's voice and tone through manifestos, campaign copy, and landing pages.
• Dream up and lead brand activations, stunts, and campaigns to engage small business founders.
• Represent brand strategy in leadership discussions to ensure consistency and integrity.
• Identify and pitch unconventional awareness-building opportunities such as partnerships and community events.
• Integrate bold ad concepts into growth and performance marketing strategies.
• Audit messaging and presence across all touchpoints to ensure excellence and consistency.

Required skills

• Brand strategy
• Copywriting
• Campaign management
• Brand activation
• Marketing strategy

Nice to have

• FMCG
• DTC
• Consumer goods
• Social media
• Community building

Qualifications

• Experience in-house at a small company
• Experience in agency environments

Benefits

• 30 vacation days
• Virtual Employee Stock Option Plan
• Daily chef-prepared office meals
• Monthly BVG ticket
• Urban Sports Club M membership
• Annual learning and development budget
• German classes
• Quarterly hackathons
• Annual team retreat

About the Company

Kittl is an AI-native operating system for creative businesses, helping small brands look credible from idea to launch. The company has grown to 11 million users since 2022 and is backed by investors including IVP, Left Lane Capital, and Speedinvest.