Product Strategy Analyst - New Customers

About the role

The Product Strategy Analyst will shape the customer sign-up flow and lending strategy for new businesses. This role involves identifying commercial opportunities, running controlled experiments, and managing strategic projects to optimize the conversion funnel and customer lifetime value. You will partner with cross-functional teams to influence the long-term product roadmap.

Responsibilities

• Set the lending strategy for new customers by balancing speed, friction, risk, and decision accuracy.
• Identify drop-off points and commercial opportunities across the conversion funnel.
• Design, run, and interpret controlled experiments on customer journey changes and loan features.
• Manage analytical and strategic projects end-to-end and present findings to senior leadership.
• Partner with the Team Lead to shape the team's long-term roadmap.

Required skills

• Commercial analytics
• Strategy
• Data analysis
• STEM
• Mathematics
• Statistics
• First-principles thinking
• AI workflows

Nice to have

• Experimentation
• A/B testing
• Cross-functional delivery
• Customer journey analytics
• Coding

Qualifications

• STEM degree or equivalent in mathematics, statistics, physics, engineering, or similar

Benefits

• Flexible working hours
• Medical insurance
• Private GP service
• 25 days holiday
• Sabbatical
• Counselling and therapy sessions
• Pension contributions
• Employee equity incentive scheme
• Parental leave
• Learning and development budget

About the Company

iwoca uses smart technology, data science, and customer service to provide flexible finance to small businesses. The company has funded over 100,000 businesses with more than £4 billion and aims to support one million SMEs in their defining moments.