Werkstudent Marketing mit Schwerpunkt Social Media

About the role

The student will support the social media presence for the Taschenkaufhaus by Sakoi online shop, focusing on content creation, editorial planning, and influencer marketing. This role involves producing engaging video content, coordinating with the graphics team, and assisting with online shop maintenance. The position is designed for an enrolled student with a passion for fashion and digital marketing.

Responsibilities

• Manage and support social media presence on Instagram, Facebook, and Pinterest.
• Create target-group-oriented posts and captions while maintaining the editorial plan.
• Produce and publish video content for Instagram Reels and Stories to increase organic reach and engagement.
• Create briefings for the graphics team for visual assets in coordination with the Social Media Lead.
• Support the acquisition and management of influencer partners including performance monitoring.
• Assist with content maintenance of online shops including teaser updates, landing page creation, and discount campaigns.

Required skills

• Social Media Management
• Content Creation
• Copywriting
• Video Production
• Influencer Marketing
• German
• English

Nice to have

• Meta Business Suite
• Shopify
• CMS

Qualifications

• Enrolled student in Economics with a focus on Marketing or Media Communication or a comparable field

Benefits

• Employee discounts
• Free drinks
• Corporate benefits
• Festival participation in Europe

About the Company

Impericon is a company that values moral, respect, passion, and development. They offer a dynamic work environment with flat hierarchies and development opportunities in Leipzig.