CRM Manager

About the role

As a CRM Manager, you will be responsible for the end-to-end performance of CRM initiatives with a focus on engagement, conversion, and revenue. You will develop and implement scalable CRM strategies and optimize complex, data-driven customer journeys across multiple channels. You will also collaborate with cross-functional teams to harmonize CRM systems and drive growth through testing and automation.

Responsibilities

• Develop and implement a scalable CRM strategy across all lifecycle phases.
• Design and optimize complex, data-driven multi-channel customer journeys including email, push, in-app, and SMS.
• Manage and prioritize CRM initiatives based on business cases and performance data.
• Plan and execute a structured testing and optimization strategy including A/B testing and segmentation.
• Actively contribute to the development of the CRM system landscape with a focus on Salesforce Marketing Cloud.
• Collaborate with marketing, sales, data, tech, and operations teams to ensure consistent customer communication.

Required skills

• CRM Marketing
• Lifecycle Marketing
• Salesforce Marketing Cloud
• Customer Journey Mapping
• Data Analysis
• A/B Testing
• Marketing Automation
• German
• English

Nice to have

• AI-supported analysis
• AI-supported automation

Benefits

• Workation option
• 30 days vacation
• Flexible working hours
• Impact Days
• Professional development programs
• Company pension scheme
• Employee discounts

About the Company

CLARK is a leading European InsurTech company that combines modern technology with human expertise to provide insurance services. With over 400 employees across Germany, the UK, and Switzerland, the company is backed by partners such as Allianz X, Portage, and White Star Capital.