Head of Product Marketing

About the role

The Head of Product Marketing will lead the positioning, messaging, and go-to-market strategy for Berlitz as it transforms into a digital-first B2B platform. Reporting to the CPTO, this role serves as the bridge between market reality and the product roadmap, driving the narrative for new products like the Berlitz App and Compass. You will build and manage a product marketing team while ensuring consistent messaging across all buyer touchpoints.

Responsibilities

• Own and evolve segment positioning and messaging across HR, L&D, enterprise, and SMB segments.
• Define the narrative architecture for new products and packaging in partnership with the CPTO and Product leadership.
• Lead GTM strategy and execution end-to-end for major product and feature launches.
• Build, manage, and develop the product marketing team, setting standards for output quality and prioritisation.
• Own the sales enablement library, including battlecards, decks, and case studies.
• Direct market and competitive research to inform product implications, USPs, and pricing.
• Own win/loss analysis as a standing discipline to feed insights into positioning and product planning.
• Partner with Brand, ABM, Paid Performance, and Product leadership in planning forums.

Required skills

• Product Marketing
• Go-to-market strategy
• Sales enablement
• Market research
• Competitive analysis
• Win/loss analysis
• Cross-functional leadership
• B2B marketing

Nice to have

• HR tech
• L&D
• Language learning
• Education technology
• ABM
• Demand generation

Qualifications

• 10+ years in product marketing
• 3+ years leading or managing a team

About the Company

Berlitz is a global education brand with nearly 150 years of expertise, currently transforming into a modern, digital-first B2B platform for language learning.