Sr. Product Marketing Manager, Content Cloud

About the role

The Sr. Product Marketing Manager will own the commercial strategy for the Content Cloud product line, including headless CMS, Assets, and Launch. This role focuses on positioning, packaging, competitive strategy, and driving adoption within the enterprise market. The individual will serve as a strategic leader, influencing cross-functional teams to protect and grow the company's largest revenue base.

Responsibilities

• Own the commercial strategy for Content Cloud, including positioning, packaging, launches, buyer narratives, and field readiness.
• Own the renewal and expansion narrative for our largest installed base, including opportunities to grow adoption of Assets and Launch.
• Lead competitive strategy, including battlecards, win/loss insights, enterprise RFP/RFI support, and translating competitive deal intelligence into product strategy.
• Own pricing, packaging, ICP, and core value propositions, partnering closely with Sales, Product, and Marketing.
• Define and measure adoption goals for launches, using data and customer feedback to improve go-to-market strategies.
• Bring the voice of the customer and market into our strategy through regular customer conversations, analyst briefings, and competitive research.
• Represent Contentstack externally through live demos, webinars, customer roundtables, ContentCon, and other market-facing opportunities.
• Raise the bar for the product marketing team through mentorship, collaboration, and strategic leadership without direct management responsibility.

Required skills

• B2B SaaS product marketing
• Headless CMS
• DXP
• DAM
• Content infrastructure
• Pricing and packaging
• Competitive strategy
• RFP management
• Product demonstration

Nice to have

• Retail/commerce
• Developer audiences
• Partner ecosystems
• Product-led growth
• Answer engine optimization
• Search optimization

About the Company

Contentstack is the pioneer of the Agentic Experience Platform, bringing together structured content, brand governance, real-time customer data, omnichannel personalization, and autonomous AI orchestration. The company is known for its customer-first culture and commitment to the communities it serves through the Contentstack Cares program.