EMEA Insights Lead, Consumer and Commercial Strategy

About the role

The EMEA Insights Lead will serve as the definitive voice of insights across DACH, acting as a strategic partner to major brands, agencies, and internal stakeholders. This role involves translating complex data into actionable narratives to drive advertiser investment and audience growth across the EMEA region. The lead will collaborate cross-functionally to shape Reddit's market positioning through consumer intelligence and cultural strategy.

Responsibilities

• Transform complex first-party and third-party data into persuasive, actionable narratives and strategic recommendations for advertisers and internal stakeholders.
• Design hypothesis-driven research frameworks that identify the right business questions before selecting methodologies.
• Conduct and synthesize mixed-methods research, including qualitative and quantitative approaches, to uncover cultural and consumer trends.
• Translate insights into compelling sales narratives, strategic positioning, and why Reddit stories that support advertiser acquisition and revenue growth.
• Surface culturally relevant regional insights that inform marketing, communications, and growth strategies.
• Create sharp, provocative, insight-led narratives that challenge conventional thinking and inspire action.

Required skills

• Consumer research
• Market research
• Data analysis
• Strategic positioning
• Qualitative research
• Quantitative research
• German language
• English language
• Stakeholder management
• Media landscape expertise

Nice to have

• French language

Qualifications

• 7-10+ years experience in consumer and market research, data analysis, consulting, or strategy
• Proven experience working in stakeholder-facing insights, strategy, analytics, or research teams
• German and English language proficiency
• Strong presentation and communication skills

Benefits

• Global Benefit programs
• Family Planning Support
• Gender-Affirming Care
• Mental Health & Coaching Benefits
• 100% employer-funded retirement savings plan
• Risk Benefits
• Flexible Vacation
• Paid Volunteer Time Off
• Paid Parental Leave

About the Company

Reddit is a community of communities built on shared interests, passion, and trust, home to the most open and authentic conversations on the internet. With 100,000+ active communities and approximately 130 million daily active unique visitors, it is one of the internet’s largest sources of information.