Senior Sales & Go-to-Market Lead

About the role

The Senior Sales & Go-to-Market Lead will translate global Data and AI Services commercial strategy into effective sales execution and scalable go-to-market activities. This role involves leading the Sales & GTM function, managing a team, and driving direct and partner-led sales motions. The successful candidate will own strategic sales opportunities and collaborate across departments to accelerate growth.

Responsibilities

• Translate global DAS strategy into actionable sales and go-to-market plans.
• Develop and execute sales motions across direct and channel routes to market.
• Own and drive a portfolio of own strategic sales opportunities.
• Identify opportunities to improve sales coverage, routes to market and commercial execution.
• Develop scalable GTM plays for priority industries, use cases, customer segments and partners.
• Build strong working relationships with Milestone Sales, Channel Managers, Resellers and System Integrators.
• Lead, coach and develop the Sales & GTM team.
• Establish clear objectives, KPIs, priorities and performance management across the function.

Required skills

• B2B software sales
• Sales leadership
• Go-to-market
• AI
• Computer vision
• Video analytics
• Sales methodology
• Pipeline management
• English

Qualifications

• Substantial experience in B2B software sales
• Experience leading and developing sales teams
• Demonstrated success scaling revenue and managing complex deals
• Experience with AI, computer vision, or video analytics products

Benefits

• Public transport ticket subsidy
• Urban Sports Club discount
• Learning budget
• Flexible working hours

About the Company

Brighter Ai is a diverse, ambitious team passionate about data privacy, generative AI, and the future of video intelligence. Based in a loft-office in central Berlin, the company fosters a culture of flat hierarchies, innovation, and entrepreneurial spirit.