Social Media & Performance Content Creator

About the role

The Social Media & Performance Content Creator will plan and publish content across Instagram, TikTok, and other channels to support the brand's hospitality presence. This role involves capturing photo and video content on-site, producing performance-driven ad creatives, and managing community engagement. The creator will analyze performance metrics to optimize content and collaborate closely with management to build the company's social media channels.

Responsibilities

• Plan and publish content for Instagram, TikTok, and other channels
• Capture photos and videos at company locations including rooms, tiny houses, and nature settings
• Edit reels, short-form videos, stories, and carousels
• Produce ad creatives for Meta and TikTok performance campaigns with a focus on hooks and A/B testing
• Manage the editorial calendar and community engagement including comments and messages
• Analyze reach, interaction, and performance metrics like CTR, CPC, and ROAS to drive improvements
• Support collaborations with creators and coordinate shoots with external photographers

Required skills

• Social Media Management
• Content Creation
• Video Editing
• Performance Ads
• Meta Ads Manager
• TikTok Ads
• CapCut
• Adobe Premiere
• Lightroom
• AI Software
• German
• English

Qualifications

• Enrolled student in Communication, Marketing, Media, Design, or Tourism
• Equivalent practical experience

Benefits

• Wellpass sports and wellness membership
• Flexible working hours
• Content trips to locations including Starnberger See, Tyrol, and the Black Forest
• Employee overnight stays in company properties

About the Company

Alp Ami Hospitality GmbH is a hospitality company operating locations such as tiny houses and hotels, with an office located in the Glockenbachviertel district of Munich.