Head of Direct Marketing

About the role

The Head of Direct Marketing will own the channel end-to-end, including creative, logistics, offers, and reporting. You will lead a team of analysts and work with the creative department to turn direct marketing into a scaled, precise, and defensible growth engine. This role involves setting the strategic direction, managing the channel P&L, and leveraging data to target the right customers with the right offers.

Responsibilities

• Own the direct marketing strategy and set volume, response and payback targets anchored to LTV.
• Own the channel P&L, including forecasting, budget and CAC/LTV discipline.
• Source and buy prospect data from bureaus and brokers and combine it with first-party data.
• Direct analysts in building response and propensity models to determine mailing segments and timing.
• Plan and run the campaign calendar from data selection to mail delivery.
• Select, negotiate with, and manage print and postal suppliers on cost, quality, and turnaround.
• Brief the creative team on packs, copy, and offers while managing compliance sign-off.

Required skills

• Direct marketing
• Acquisition mail
• Data procurement
• DM supply chain
• P&L management
• Analytical judgement
• Supplier management
• AI

Nice to have

• Financial services
• Credit cards
• Loans
• Data pipeline
• Team building

Benefits

• Private health cover
• Retirement savings plans
• Employee referral programme
• Office meals and snacks
• Cycle-to-work scheme
• Electric vehicle salary sacrifice scheme

About the Company

Lendable is a leading UK fintech company that builds technology to help people get credit and save money. Backed by top investors, the company has rebuilt consumer finance products like loans, credit cards, and car finance, and is currently expanding its operations in the UK and US.