Head of Direct Marketing

About the role

Lendable is seeking a Head of Direct Marketing to build and scale a precise, defensible growth engine as the company undergoes a major rebrand. You will own the direct marketing channel end-to-end, including strategy, creative, logistics, and data-driven targeting. This role involves managing the channel P&L, leading a team of analysts, and collaborating with creative and risk teams to drive customer acquisition.

Responsibilities

• Own the direct marketing strategy and set volume, response, and payback targets anchored to LTV.
• Manage the channel P&L, including forecasting, budgeting, and maintaining CAC/LTV discipline.
• Source and acquire prospect data from bureaus and brokers to combine with first-party data.
• Direct analysts in building response and propensity models to optimize mailing decisions.
• Plan and execute the campaign calendar, managing print and postal suppliers to ensure quality and timely delivery.
• Partner with risk, product, and finance teams to shape offers based on eligibility and lifetime value.
• Hire and develop the marketing team as the channel scales.

Required skills

• Direct marketing
• Acquisition marketing
• Data procurement
• Direct mail supply chain
• P&L management
• Analytical judgement
• Supplier management
• Campaign management
• AI tools

Nice to have

• Financial services
• Credit cards
• Loans
• Data pipeline development
• Team building

Qualifications

• 5+ years in direct marketing
• 2-3 years owning an acquisition direct mail programme end to end

Benefits

• Private health cover
• Retirement savings plans
• Employee referral programme
• Office meals and snacks
• Cycle-to-work scheme
• Electric vehicle salary sacrifice scheme

About the Company

Lendable is a leading UK fintech company and unicorn that builds technology to help people get credit and save money. Since 2017, the company has been profitable and is backed by top investors including Balderton Capital and Goldman Sachs.