Senior Creative Concepter & Strategist

About the role

As a Senior Creative Concepter & Strategist with a focus on influencer and organic social, you will act as a creative lead and strategic driver. You will be responsible for the content-led development of creator-driven concepts and strategies, ensuring creative excellence and cultural relevance. The role involves interdisciplinary collaboration to create holistic brand experiences and requires strong storytelling and presentation skills.

Responsibilities

• Develop culturally relevant campaigns and platform concepts by connecting creator storytelling with strategic media planning.
• Lead the conceptual and strategic direction of projects from initial trend identification and creator briefing to final organic social formats.
• Collaborate with experts in social media, influencer marketing, brand experience, and media to create effective brand experiences.
• Manage client projects strategically and present ideas and strategies during pitches, workshops, and client meetings.
• Mentor team members by sharing knowledge regarding creator culture, trends, and social strategy.

Required skills

• Influencer Marketing
• Social Strategy
• Concept Development
• Copywriting
• Storytelling
• German
• English

Nice to have

• AI tools
• Video production

Qualifications

• 4-5 years of experience in influencer marketing, social strategy, conception, or copywriting

Benefits

• Flexible working hours
• 30 days of vacation plus one flexible day
• Health benefits
• Retirement provision
• Mental Health Awareness Days
• Professional development programs
• Employee discounts
• Job Ticket
• Wellhub
• Job Bike

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. As a global media network, it unites platforms, talent, and partners to create opportunities for growth in a connected media world.