Head of Direct, FlexiPay & Credit Card

About the role

The Head of Direct, FlexiPay & Credit Card will lead the commercial expansion of the credit cards direct marketing programme. This role involves defining end-to-end strategy, managing commercial frameworks, and driving acquisition growth while ensuring operational excellence and compliance. You will collaborate across data, marketing, and finance functions to optimize performance and implement innovative modelling approaches.

Responsibilities

• Lead the commercial expansion of the credit cards direct marketing programme by defining the end to end strategy, commercial frameworks, and channel targets to scale acquisition
• Own commercial outcomes with a focus on increasing volumes and reducing customer acquisition cost through robust performance reporting, forecasting, and in-flight optimisation
• Identify new data sources and modelling approaches to enhance targeting, while designing structured tests to validate uplift and partner with analytics to implement improvements
• Manage the end to end operational execution and vendor relationships, ensuring all activity meets compliance, data protection, and risk standards in line with internal policies

Required skills

• Direct marketing strategy
• Credit card acquisition
• Unit economics
• Commercial frameworks
• Data modelling
• Stakeholder management
• Generative AI

Benefits

• Benefit allowance
• Private medical insurance
• Dental insurance
• Health assessments
• Digital GP access
• Life assurance
• Share schemes
• Financial coaching
• Annual learning allowance
• Electric car scheme

About the Company

Funding Circle is a platform that uses data to provide funding to small businesses. The company combines the energy of a fintech start-up with the stability of a public company.