Digital Merchandising Coordinator

About the role

The Digital Merchandising Coordinator optimizes the online experience to drive conversion growth. They are responsible for creating, launching, and continually testing high-performing landing pages, improving overall user flows, and enhancing site navigation.

Responsibilities

• Site Maintenance & Strategy: Update product listings, curate collections, and manage site navigation (categories/menus).
• Landing Page Development & Management: Build, publish, and maintain responsive, high-converting landing pages for paid media, promotional campaigns, and brand initiatives.
• Site Experience & Navigation: Optimize site navigation, category UX, and key promotional areas to ensure an intuitive and seamless customer journey across desktop and mobile.
• Performance Optimization & Analytics: Analyze user behavior, landing page performance, traffic sources, and conversion funnels to continuously identify drop-off points and growth opportunities.
• Promo & Coupon Setup: Create, test, and schedule promotional codes, discount rules, and banner messaging to support marketing campaigns and sitewide sales.
• Cross-functional Campaign Support: Collaborate with Marketing, Creative, and Paid Media teams to build dedicated landing pages that closely mirror campaign messaging, ad copy, and offer structures.

Required skills

• CMS platforms
• Shopify
• Magento
• Salesforce Commerce Cloud
• Landing page builders
• Unbounce
• Instapage
• Webflow
• eCommerce
• Digital marketing

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) Retirement Savings Plan
• HSA or FSA eligibility
• Long and Short-Term Disability Insurance
• Fitness Reimbursement Program
• Employee discount
• Flexible PTO
• Group Life Insurance

About the Company

Gopuff delivers wants and needs in just minutes, bringing a new age of convenience and predictability to an unpredictable world.